Brad Lucke, Regional Risk Manager, brings more than a decade of experience utilizing hedging strategies to help farmers in the northern Great Plains region manage risk. He works with each producer to provide individualized risk transparency and a hedging plan to fit their operation. Backed by a team of experts who continually evaluate and execute that plan throughout the year, Silveus Financial gives farmers the comfort of knowing their marketing and risk are being monitored during the busiest periods of the planting, growing, and harvest seasons.
- Where is your hometown and did you grow up around farming?
I grew up in Grand Forks, North Dakota, and although my parents were not in the farming business, I’ve been working with farmers for more than 10 years to help them manage their risk.
- How long have you been working at Silveus Financial and what do you like best about your job?
Having worked with Silveus Financial for almost a year, I really enjoy the combination of education, software, and service that we are able to provide clients. This methodology is what separates us from any alternative ag marketing, technology, or consulting services.
- What benefit or benefits have you heard clients say that Silveus Financial brings to their farming operation?
Clients appreciate that Silveus Financial has a plan for them, no matter the size or complexity of their operation. This is accomplished through our proprietary software, nCompass™, along with a consistent service model that isn’t fed off of trading but instead risk analysis.
For the less experienced marketer, we offer a risk and profitability model that increases their learning curve and allows for testing different marketing strategies without guessing or blindly trusting an advisor.
For the more experienced grain marketer, our software and service model allow for easy day-to-day tracking of their combined position and helps them visualize where marketing strategies might overlap or come up short. From there, they can make more informed decisions.
- What are your clients asking you about today?
A lot of clients I work with are looking for a better understanding of marketing tools, futures and options, and structured grain products. I’m happy to answer any questions they may have and, if they’re looking for a more in-depth explanation, I point them to Silveus Financial’s education center that is full of informational videos and content on risk management.
- What is your approach to customer service?
I strive to set expectations and meet them. Since Silveus Financial provides a software that is ahead of the curve, along with a service model that is consistent and honest, we don’t have to over promise anything. Our customers appreciate this straightforward approach.
- What is one fun fact about yourself your co-workers don’t know?
I had a hole in one when I was 18 and another when I was 28. I have high expectations for the next golf season!
Brad welcomes the opportunity speak to producers about modeling crop profitability and implementing hedging plans to create an easier and more cohesive approach to grain marketing. He can be reached at email@example.com.